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• Customer — NKB Inc.
• Delivery location — Tokyo, Japan
• Product to be delivered — 103FHD x 2
• Delivery date — Nov, 2006
103-inch large plasma display presents stunning images and emergency information on the spacious train platform at Minatomirai Station.
NKB Inc. has specialized in advertising and information dissemination in transportation facilities such as station areas and railroad cars for some 30 years, and has a vast accumulation of know-how in the field. In November 2006, with the cooperation of the Yokohama Minatomirai Railway Company, NKB Inc. installed a super-large digital HD media system with sound, called "Metro Mega Wide Vision" (MMWV), on the train platform at Minatomirai Station of the Minatomirai Line to display high-quality advertisements and news. It is also being tested as a private-sector operated*1 safety guidance system to evaluate its practical application. NKB chose the world's largest*1 103-inch full-HD plasma display for use as the MMWV display.
NKB had been reluctant to use display devices for transit advertising for the following reasons.
However, these problems were solved in the following ways.
These superior features led NKB to recognize the public and social significance of the device's capabilities. NKB launched the new MMWV project and adopted a 103-inch plasma display.
*1: Using private companies for establishing infrastructure, which was previously constructed and operated only by the national government, in order to increase efficiency.
The cabinet is slim enough to ensure smooth platform function and passenger safety, while the large image attracts attention.
The huge display greets passengers exiting the railroad cars. It serves as an advertising medium and emergency information display.