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Management Philosophy

Panasonic Corporation's Basic Management Objective

Recognizing our responsibilities as industrialists, we will devote ourselves to the progress and development of society and the well-being of people through our business activities, thereby enhancing the quality of life throughout the world.

Panasonic Corporation's Basic Management Objective, formulated in 1929 by the company's founder, Konosuke Matsushita.

The Basic Management Objective is Panasonic's business philosophy that embodies our mission and devotion to the progress of society and the well being of the people worldwide through our business activities.

SANYO Management Philosophy

We are committed to becoming an indispensable element in the lives of people all over the world

Basic Concept

SANYO Electric Group, by developing unique technologies and offering excellent products and sincere services, seeks to become a corporation that is loved and trusted by people around the world. The Group seeks to become" as indispensable as the Sun" for the people of the world.


SANYO' founder, the late Toshio Iue, gave the company its name. "SANYO" means "three oceans" -specifically, the Pacific, Atlantic and Indian oceans: in other words, the entire world. Our founder had the earnest ambition to conduct business throughout the world, maximizing the company's three core assets: excellent human resources, superior technologies and first-class service. Thus the company name also implies its business territory and policy.

The founder once stated his principle in this way: "As a corporation, we seek to be like the sun, which shines upon all alike, regardless of race, creed, religion or difference in wealth." As is expressed in his statement, SANYO Electric Group has always sought to be essential to people everywhere in the world like the sun, that shines upon all.

The sun can represent various meanings, but SANYO Electric Group aims to be:

  1. Lively (endless vigor and energy)
  2. Indispensable (creative and innovative technologies)
  3. Warm (wholehearted sincerity and dedication)

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SANYO Principles of Conduct

Quality work to be proud of the world over

Basic Concept

The Principles of Conduct stipulate the guidelines to be observed by all SANYO Electric Group directors, officers and employees in all their activities. Each director, officer and employee is expected to always think and act from a global perspective and strive with untiring determination to offer unrivaled products and service that merit the recognition due a world-class corporation. The philosophy underlying the Principles of Conduct is courage and determination to take on new challenges.


The spirit of our late founder is manifest in our principle of conduct "Work with wholehearted sincerity" and in our company motto "Precision craftsmanship to be proud of the world over.
" Our founder entered business with firm determination: "Even though the company may not become large, we should put our hearts and souls into each effort, so as to create superior products, unsurpassed by any of our competitors. Only such an approach can bring joy and happiness to myself and our employees, and enable us to contribute to society." In January 1960, the company motto "Precision craftsmanship to be proud of the world over" was established, manifesting the founder's principle: "You should put your whole heart and soul into your assigned duties. Regardless of whether you work in production or sales, you should always employ the most efficient method available and proceed with work in a scientific manner. Work accurately, paying the closest attention to the smallest details."

  1. Integrity: We work with integrity.
    1. (1)Pride and courage
    2. (2)Respect for rules and fair competition
    3. (3)Global perspective
  2. Customer Oriented: We anticipate what will satisfy our customers.
    1. (1)Work that meets expectations
    2. (2)High-quality work
    3. (3)Work that merits our customers' trust
  3. Creativity: We single-handedly open up new eras.
    1. (1)Creating markets
    2. (2)Aiming for the top
    3. (3)Innovation
  4. Mutual Trust: We create a workplace imbued with the aura of freedom and the candid exchange of views.
    1. (1)A fresh and open working environment
    2. (2)An encouraging workplace
    3. (3)Performing our duties
  5. Social Commitment: We maximize efficiency in business management and distribute profits on the basis of fairness and equity.
    1. (1)Strong presence in society
    2. (2)Openness
    3. (3)Harmony with the earth's environment

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