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In the spring of 1920,Toshio headed for Tokyo determined to expand
Matsushita's business. His first course of action was to persuade wholesale stores
– notorious for buying only Tokyo made products – that not only were quality electric
appliances production in Osaka but that his products were actually better and
more affordable. Though impressed by his sales pitch and powerful speech, store
owners were not to be swayed.
Toshio decided it was time to change tactics. If wholesale stores did not want
his products then he would go directly to retailers. This strategy paid off and
Toshio's business connections grew. Armed with a solid reputation and improved
selfassurance, Toshio was ready to tackle the wholesale market once again. Perseverance,
hard work and his unique style opened a few doors and Toshio gradually acquired
wholesale clients. |
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