1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

On the Move

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Love in Lushun

Love in Lushun
In December of 1922, Toshio was assigned to the artillery in Lushun, China. He served two years there and quickly gained an outstanding reputation for being a man of action. Decisive and energetic but also capable and responsible, Toshio made the perfect soldier. The first to be promoted in his regiment, he frequently received commendation from his superior who strongly urged him to become a professional officer at the end of his military service. Toshio, however, remained committed to his dream of succeeding in business.
While in Lushun he fell in love with a young woman who was the daughter of a tobacco shop owner. Her beauty and charm attracted the attention of many soldiers of all ranks. Toshio decided that his best chance to win the girl rested with her father. After encouraging the shop owner to sell electric goods and become a Matsushita retail store, Toshio volunteered his expert services so he could be closer to the young woman.
Once Toshio had the shop owner's full confidence, he confessed his true feelings and desire to marry the owner's daughter. The owner had no objection to the marriage, but as the girl was his only child he wanted Toshio to carry on the family business. Still in love with the owner's daughter but unable to give up his dream, Toshio after receiving an honorable discharge returned to Japan alone.
Seventy years later, one of the SANYO Group's most important business sites in China is in a city called Dalian, not far from Lushun. Had Toshio lived to see this, it would have been beyond his wildest dreams.

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