1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

Lead by Example

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Wooden Ships

Wooden Ships
With the outbreak of the Pacific War in December of 1941, every industry in the country transferred production to war-related goods. With an extreme shortage in materials, the Japanese government looked to Matsushita Electric to supply them with wooden military ships. Completely inexperienced in this area of production, Konosuke Matsushita remarked to Toshio, "What on earth is the military thinking, asking an electric appliance maker to build ships?" In response, Toshio pointed out, "The government believes that our plants can produce anything. And in many ways they are right. We produce radio cabinets out of wood, so why not ships."

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