1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

A Run of Bad Luck

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Prototype Testing

Prototype Testing
A few years after WWII, the prototype for the dynamo-powered bicycle lamp was produced at the Houjo plant in Hyogo Prefecture. In the initial stages, various problems such as shortages in electricity and materials hampered the efforts of SANYO's first employees. The shortage of electricity was particularly felt as the plant was already suffering from a short power supply. Blackouts occurred regularly throughout the day and night and could last as long as two hours. After pleading with local authorities, the plant's allocated amount of power was eventually increased.
After overcoming these and other hurdles, Toshio and his employees were finally close to seeing the results of their hard work. Unfortunately, initial tests of the prototype proved fruitless. Even with vigorous pedaling the lamp would not light up. On closer inspection they discovered that a non-pure iron material was used for the core of the stator. After replacing it, Toshio and the employees anxiously watched as they tested it for a second time. As the wheels turned and the lamp increasingly gave off more and more light, everyone shouted with relief, satisfaction and pleasure.

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