1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

The Third Crisis

1 2 3

Nickel Unobtainable

Nickel Unobtainable
After weathering two major ordeals – an entire line-up of defective lamps and a devastating fire that completely destroyed the Moriguchi Plant – SANYO was to face yet another crisis. In June of 1950, nickel, an essential material for bicycle lamps, became extremely scarce as a result of the start of the Korean War.
Previously, Japan had imported nickel from Canada. Unfortunately, as war broke out, the Canadian government placed a ban on the export of nickel at the request of the U.S. which had designated nickel an important munitions material. The Japanese government, in support of the U.S., also restricted the use of nickel for civilian goods.
This left Toshio at a complete loss. Without nickel he could not produce dynamo-powered bicycle lamps. And stopping the production of bicycle lamps would mean the end of SANYO Electric. At the time, he believed his only option was to petition the Japanese government to change its policy. On frequent visits to the Ministry of International Trade and Industry and other concerned authorities in Tokyo, Toshio appealed for restrictions to be lifted. His efforts, however, went unrewarded.

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