1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

SANYO Moves into the Appliance Business

1 2 3

Designing Affordable Washing Machines

Designing Affordable Washing Machines
In 1952, Sanyo Electric released its brand new plastic radio, the SS-52. Priced lower than any other radio on the market and featuring a truly innovative design, this radio provided SANYO with a successful start in the Japanese electrical appliance industry.
In the summer of the same year, Toshio met the president of a retailer in Osaka who suggested that SANYO start producing washing machines. "My wife has been using a washing machine for a long time now and she says it's amazing. I think it would be a great product for SANYO." Interested, Toshio asked if he could take a look at the machine. Featuring a round washing tub that cleaned clothes through the movement and agitation of water, Toshio could easily see how this would be a great convenience to homemakers. At the time, however, these machines were far too expensive for the average household. Toshio knew that if he could design and market an affordable washing machine, homemakers throughout Japan would want one.

back
page top
next

close