1 The Apprentice
2 Seeking a New Market in Tokyo
3 On hte Move
4 Lead by Example
5 Starting with Less than Nothing
6 A run of Bad Luck
7 Company Foundation
8 The Third Crisis
9 Entry into the Electric Appliance Industry
10 SANYO Move into the Appliance Business
11 Venturing into the Global Market
12 Great Leap Forward
13 From President to Chairman
14 The End of An Era

The Life And times of Toshio Iue. Founder of SANYO

Great Leap Forward

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Establishment of Tokyo SANYO Electric

Establishment of Tokyo SANYO Electric
From the mid to late 1950s, the Japanese electric appliance industry exploded. While a wide range of appliances flooded the market, the mainstay products were TVs, washing machines and refrigerators. Sales of TVs, in particular, saw a dramatic increase as they rose from 3 thousand units in 1954 to a million units in 1958.
Toshio could see that he had to swiftly expand SANYO's production scale. The Kanto area (eastern Japan) accounted for half of all sales but most SANYO plants were located in the Kansai area (western Japan). Consequently, SANYO had huge transportation costs. To reduce costs and speed up production, Toshio decided to place a production base in the Kanto area as well. A site that was previously used as an airplane plant in Oizumi–cho, Gunma Prefecture was chosen for SANYO's new manufacturing plant. To further expand production, Tokyo SANYO Electric Co., Ltd. was founded in 1959. This company concentrated on producing refrigerators/freezers, radio equipment and semiconductors.

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