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Global warming has become one of the biggest social problems we have to address as a global community. People are required to give consideration to reducing wasted energy, while enjoying the benefits of convenience and comfort in their daily lives.
“Home appliances that find loss in daily lives automatically and save power by themselves.” In 2009, we launched our home appliances with ECONAVI function, which automatically controls power and water consumption to cut losses using sensor and other technologies. Since then, we have heard from many of our customers who had been seeking eco-conscious products just how happy they are with the reduction of electricity costs and other resources. Along with increasing the range of products equipped with ECONAVI function, we also commenced a global expansion in 2010. We now offer 25 products with ECONAVI function across 88 countries in Southeast Asia, the Middle East, and Europe, as well as China and India.
The foundation of home energy saving lies in energy conservation by home appliances. Panasonic has developed a range of energy-saving technologies including inverters and heat pumps, improved appliances such as vacuum insulation materials, and minimized stand-by energy consumption, thereby building up a set of advanced technologies that contribute to the environment. We will further offer “better life” with convenience, comfort, and eco-consciousness to our customers around the world through our exclusive ECONAVI function. The following articles report on the global expansion of such ECONAVI products, with a focus on Asia.
I am in Corporate Overseas Marketing Division of Appliances Company, and am in charge of marketing to promote entire categories of products.
The ECONAVI function was first equipped in our products in Japan in 2009, with sales expanding outside Japan in 2010. We now offer a lineup of ECONAVI products such as refrigerators, washing machines, and air conditioners particularly in Asia, including Singapore, Malaysia, Thailand, and Indonesia. We promote intelligent energy conservation through ECONAVI function in addition to the basic energy-saving functions that are standard to our products, and support the eco life of our customers with the industry's top-ranking energy conservation performance.
We will continue to increase the awareness of ECONAVI products that please our customers and help people in the world live conveniently, comfortably, and eco-consciously.
Advertising in the streets in China
Exhibition in China
I am in charge of marketing for refrigerators in China.
Panasonic commenced full-scale promotion of ECONAVI function in China in 2012. Four categories of our products, air conditioners, drum washing machines, refrigerators, and air cleaners, acquired the China Environmental Labeling Type II*1 in the same year. The label demonstrates that the four categories of the products not only fulfill Chinese quality standards, but are also superior in eco-consciousness in that they fulfill the required conditions to protect the environment in each stage of production, usage, and disposal of products, and lead to effective use of resources.
We plan to further enhance the ECONAVI product range in the Chinese market. Through the active promotion campaign of the ECONAVI product group, we will continue to strive for the spread of energy-saving home appliances and to make environmental contributions in China.
Promotion in Thailand
Thai customers who are very interested in ECONAVI products
I am in charge of marketing for refrigerators in Thailand.
Thailand is facing the problem of high domestic electricity prices due to concerns about power shortages. Panasonic started promoting energy conservation in 2008 by introducing inverter-equipped home appliances such as air conditioners, refrigerators, and washing machines. In 2012, we appointed the nationally popular actress Yaya as our Brand Ambassador to promote our ECONAVI product group–both through the media and at stores. The ECONAVI product lineup, which offers automatic and stress-free energy conservation utilizing sensor technology, is welcomed by customers in Thailand.
We will expand the scope of our ECONAVI product range and make further environmental contributions in Thailand.