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Panasonic is committed to realizing green lifestyles to enrich people’s lives worldwide. Among changes to be made on a global scale in the future, the rapid increase in CO2 emissions is a major issue in particular. According to reports made by the International Energy Agency (IEA), it would greatly contribute to CO2 emissions reduction for people to make more efficient use of energy in their lives. Based on the recognition that people have various lifestyles, challenges, and values, Panasonic will realize better living with a sense of security, comfort and joy in a sustainable way by making lifestyle proposals from the viewpoint of customers.
In the following pages, we will classify the countries in the world into three categories and propose green lifestyles suitable for each category (which were announced at the Panasonic ‘eco idea’ Forum held in October 2010). The first category is “emerging countries,” such as India where per-capita CO2 emissions are as low as about 1.4 tons*1 at present, rapid increase in emissions is anticipated. For countries belonging to this category, we propose an “Eco-balanced Growth” Model.
The second category is “developing countries,” particularly “unelectrified areas.” For these countries, we propose a “Living Infrastructure Development” Model in a manner that is friendly to both the environment and society, mainly by using renewable energy sources.
The third category is “developed countries,” where CO2 emissions will slightly decrease on a long-term basis. Nonetheless, in developed countries such as Japan, where per-capita CO2 emissions are as high as about 10 tons,*1 drastic measures must be taken to substantially curtail CO2 emissions toward the internationally agreed goal of reducing emissions by 80% by 2050. For these countries, we propose a “Lifestyle Co-creation” Model through cooperation with consumers and local communities.
In the midst of rapid economic growth, India faces power shortages, difficulty in accessing clean water, air pollution, public health problems, etc. On the other hand, Indians conserve electricity, water, and resources, and emphasize time spent with their families. We propose a healthy and smart lifestyle and a society where economic growth goes with ecology based on a traditional culture.
Based on the concept of Eco & Economical House, we propose for safe and economical lifestyles. In an Eco & Economical House, inverters, heat pumps, and other energy-saving appliances developed by utilizing our environmental technologies as well as equipment to save and recycle water will be utilized. In wealthier households, solar power generation facilities and energy/water management systems will also be proactively used.
Unelectrified regions are facing serious problems including difficulties in accessing safe water, chronic malnutrition and diseases, and lack of means for transportation and information access. Life opportunities such as medical care, education, employment and leisure time are provided by utilizing renewable energy, which will thus lay the found ation of their independence. We propose such a lifestyle that expands chances of life without destroying the rich diversity of nature.
Japan has realized the economic growth by enhancing energy efficiency. Taking over virtue of Japan such as smartness and kindness, everyone enjoys his or her life in a bond of family and a network of communities, which is supported by cutting-edge environmental technologies. We want to create such a lifestyle jointly with stakeholders.