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The Panasonic Group in Taiwan unveiled the Taiwan 'eco ideas' Declaration in October 2011. Action is underway with concrete targets in the three areas of products, manufacturing, and employee activities to be realized by 2015.
In products, we are working on improving the sales ratio of products with top-class ECONAVI functionality through consecutive launches of such products. In fiscal 2013, we were able to raise the ratio of these products to total sales from 37% in fiscal 2012 to 47% in fiscal 2013, through the launch of new ECONAVI products in the dehumidifier and electric rice cooker categories. As a result, the contribution in terms of reducing CO2 emissions was 240 thousand tons. In manufacturing, activities such as improvements in production facilities and the promotion of the use of inverters in regulating energy consumption to correspond with production levels helped to reduce CO2 emissions by 31.4% (over the same period in 2005). Also, waste reduction and exhaustive sorting has improved the waste recycling rate, now as high as 99.3%. In the area of employee activities, environmental action, such as tree planting and beach cleaning, has been expanded to widen contributions to local communities.
Such proactive action has been recognized, and Panasonic has been selected as one of the top 10 eco-brands in Taiwan's only environment-related brand survey for four consecutive years.
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In May 2012, the Taiwan Panasonic Showroom was opened to showcase the advanced technologies of the Taiwan Panasonic Group. The main concept behind the hall is "the proposal of advanced products, technologies, and solutions focused on the environment." In addition to the display of the latest products with outstanding energy-saving performance, represented by our ECONAVI products, there is an exhibition area in the venue for the Smart Eco House, offering suggestions in realizing both comfort and eco-friendliness at the same time. Alongside this presentation of state-of-the-art technologies and products for energy conservation, generation, and storage, we also offer proposals for total solutions covering the entire house to realize efficient energy controls through HEMS (Home Energy Management System). A wide range of information is expected to be communicated through the Showroom, for further CO2 reduction and the realization of a lifestyle that is both comfortable and minimal in its environmental impact.
Taiwan Panasonic Showroom opening
HEMS shows greater energy visibility in the home
Taiwan Panasonic Group actively encourages employee activities in environmental protection. In 2012, a tree planting activity fund was newly created with the contribution of a part of ECONAVI product sales in Taiwan. In fiscal 2013, approx. 12 thousand saplings were planted on 10.5 ha of land close to Taoyuan Station on the Taiwan High Speed Rail. The woodland created by tree planting has been named Panasonic Forest and is expected to be developed further as a calm and relaxing place for local people. Also, tree planting by employees and their families is held every March. The joint tree planting session in March 2013 by the Group involved more than 400 employees and their family members. 2,013 saplings were planted in the Guishan area, Taoyuan County, in northwestern Taiwan.
Also, great efforts are being directed at beach cleaning activities. Under an agreement concluded with New Taipei City in 2011, we have become an "adopter" group for a beach located in Wanli Dist, Xiashe in the city and are contributing to beautifying the beach. It has been named Panasonic Beach and is being cleaned six times a year, engaging approx. 700 participants from among our employees and their families.
Taiwan Panasonic Group plans to continue organizing such activities, recognizing tree planting and beach cleaning activities by its employees and their families as an important aspect of our contribution to local communities.
Joint tree planting activity
Panasonic Beach clean-up
In October 2012, Building Taiwan 2012, a trade fair for the smart green industry, was held in Taipei, with the Taiwan Trade Center as sponsor. The event is a state-of-the-art trade fair featuring the future of the "green" and "smart" industries and is drawing wide attention, with total visitors reaching more than 13 thousand. Taiwan Panasonic Group participated as part of the 10-company assembly. Mobilizing its all-round strengths, we showcased total solutions for private homes, factories, and hotels, alongside our latest technologies and products in environmental protection, such as HEMS and the Green Room System, for a comfortable and eco-friendly lifestyle. The group received a large number of visitors, including top Taiwanese government officials, keen to take a closer look at our cutting-edge technologies in the areas of the environment and energy.
Panasonic booth at the trade fair