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Sustainability in Action
The world's population is expected to surpass 9 billion people by the year 2050. In order to ensure better, more convenient, safe and secure lives for the future, it is important that we make the best use of limited resources and energy as we move forward.
Since its founding, Panasonic has always been focused on people, and on improving lives through a variety of products and services. From now on, Panasonic will pursue the concept of "A Better Life A Better World," meeting the needs of each individual customer, and will aim to achieve a sustainable society through solutions grounded in technologies of saving, creating, storing, managing energy, and realizing more comfortable lives both in residential and non-residential spaces with minimal energy consumption.
Many of Panasonic's home appliances are equipped with ECONAVI function. This function automatically detects losses and then adjusts to conserve electricity and water by itself. For instance, ECONAVI refrigerators learn when they aren't being used by the family and then eliminate unnecessary cooling during this time. The televisions control screen brightness based on where people are located and the brightness of the room. And the washing machines detect how soiled or dry clothing is and adjust electricity and water use accordingly. Designed to maintain and improve our qualities of life while also eliminating wasteful CO2 emissions, Panasonic delivers a variety of products and services to households in 88 countries throughout the world.
Building on the environmental technologies and products developed by Panasonic, we are teaming up with our business partners to create non-residential spaces such as eco-conscious retail stores.
For instance, at a branch of the Lawson's convenience store located in Ebina City in Japan, new power-saving non-CFC refrigeration systems, refrigerated display cases, professional-use air condition units, ventilators and kitchen equipment were introduced, as well as a system to network and manage the equipment for optimum operation, and an ERMOS remote monitoring system. Additionally, the store's roof is equipped with solar batteries (18kW) that utilize highly efficient HIT solar panels, which together with coordinated generation and storage using lithium-ion storage battery systems and power stations, helps to reduce energy consumption by approximately 30%.
Using green technologies such as non-CFC refrigeration systems, energy management systems (EMS), energy creation-storage coordination systems that combine solar panels and lithium-ion storage batteries, and LED lighting, Panasonic plans to continue collaborating with commercial vendors to create a wide range of eco-conscious retail stores.
Panasonic aims to create sustainable towns and cities, lush with green space and supported by local production and consumption.
Featuring electrical power and IT networks constructed by Panasonic and its business partners, the Fujisawa Sustainable Smart Town, scheduled to open in March 2014 in Fujisawa City, Kanagawa Prefecture, Japan, is a "town of the future," supporting residents with safe and secure lives. To realize the Fujisawa vision, we set lofty goals and implemented guidelines to achieve them, including a 70% town-wide reduction in CO2 emissions through installation of solar panels and storage batteries in all homes, a 30% reduction in domestic water use, a 30% use ratio for renewable energy and a three day stockpiling of lifelines.
Following a business model which capitalizes on Panasonic's experience in town planning, we intend to actively promote Smart Towns both within and outside Japan.
Panasonic's cutting-edge environmental technologies are also contributing to smart city planning in China.
For instance, in Dalian, when selecting a place to live, many people are deeply concerned about the quality of air within the home. In the Dalian BEST-CITY project, in order to meet this need, newly developed technology for the visualization of air quality was incorporated into the homes' HEMS (home energy management) systems, which features visualization of energy usage.
In Singapore, meanwhile, Panasonic is cooperating with government organizations to participate in the Total Energy Solutions demonstration project being implemented for public housing in Punggol.
Panasonic boasts a wide range of materials, products and supporting technologies that contribute to creating, storing, and saving energy, and saving water―such as the CASART ECO CORDIS, which is a house by PanaHome that combines features such as HIT solar panels, Ene-Farm fuel cells for home use, and Smart HEMS. First to grasp market needs, Panasonic will continue to capitalize on these technologies and products to offer customers unique value, and deliver "better life" to regions throughout the world.