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About Panasonic
Vision
Panasonic aims to be the No.1 Green Innovation Company in the Electronics Industry in 2018, the 100th anniversary of our founding.
We will make the ‘environment’ central to all of our business activities and take the lead in promoting the ‘Green Revolution’ which is taking place around the world for the next generation. Specifically, we will work to realize our vision with these two ‘innovations.’

Green Life Innovation
We will offer better living which provides people around the world with a sense of security, comfort and joy in a sustainable way.
For example,
- Living with virtually zero CO2 emissions for the entire home and building.
- Living surrounded by recycling-oriented products.
- Living which sees the evolution and spread of eco cars.
We will realize this green life by creating innovative businesses, products and services one after the other, and offer them throughout the community.
Green Business Innovation
There is the concept that the ideal goal of a manufacturer is to realize ‘Zero cost, Zero time, and Zero inventory.’ Zero represents the ideal, and our aim is to get as close to this ideal as we possibly can. We will add ‘zero emissions,’ in other words, zero emissions of CO2 and other wastes are to be considered equal in importance to the other ‘zeroes.’
For example,
- We will minimize the amount of CO2 emissions throughout the entire business process.
- We will implement recycling-oriented manufacturing which generates minimum waste.
- This know-how will be offered to and shared with the public.
Annual Management Policy
An outline of the "Annual Management Policy for Fiscal 2011," ending March 31, 2011 was announced by Fumio Ohtsubo, President of Panasonic Corporation.
New Midterm Management Plan
An outline of the "GT12 New Midterm Management Plan" was announced by Fumio Ohtsubo, President of Panasonic Corporation on May 7, 2010.
CEATEC JAPAN 2009 Keynote Speech (Brief Summary)
An outline of a keynote speech "Aiming to Create New Value for Better Living in a New Era" given by Fumio Ohtsubo, President of Panasonic Corporation, at CEATEC JAPAN 2009 on the opening day, October 16, 2009.
Panasonic's "eco ideas" Strategy
An outline of Panasonic's "eco ideas" strategy announced by Fumio Ohtsubo, President of Matsushita Electric Industrial Co., Ltd. at Panasonic Center Tokyo on October 5, 2007.
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