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When Mr. Momose and the other staff are selecting equipment, the first thing they think about is "whether it will feel good to work with." He insists, "specifications are important, but that's not the point to focus on when selecting a piece of equipment." From his point of view, "to record the sound for a film segment, we need to watch the source material over and over, and the job can last for a long, long time. So what we need to know is, will it make us tired to watch something over and over on this equipment?" This is true not only for the staff who operate the equipment, but for the actors and voice actors as well.

Actors have to do multiple takes before they get the OK, and work sessions can go on for hours and hours. If they’re under stress, it affects their acting.

During the selection process, mediarte employees visited the Panasonic showroom for a close inspection of the equipment. The projector was only selected once all the staff had agreed that they would be happy with it.

Post-recording, or dubbing, involves reading from a script while watching an already recorded film on a monitor, and making sure they match up. In general, this means actors and voice actors are hunched over in a dark studio watching a studio monitor, but mediarte is a different story. The studio contains a big window and is designed to let in natural light from outside. By raising and lowering the numerous milkwhite curtains, they can adjust the level of outside light to create the most comfortable working environment for actors. At first, actors sometimes remark that they won't be able to see the images, but when the film rolls they are surprised by the crisp, brilliant picture. "From the window, we can see over Yoyogi Park. This is an environment where anyone can feel comfortable working, and spectacular end results are achieved. "This is the basis of Mr. Momose's business.

The mediarte Tomigaya Studio is in a renovated space in a pre-existing building. Although it's an office building, the ceilings are high and "there are no columns interrupting the floor space, which is rare for an already-existing building in Tokyo," as Mr. Momose says – resulting in a wide space that’s easy to use, and allowing a wide variety of applications that make it one of the largest studios in Japan. All the video and audiorelated equipment is top-of-the-line. In Mr. Momose's words, "at the very least, we wanted to select equipment good enough to convey the intentions of the creators to the actors." Good acting requires a firm grasp of what the film's creators intended. For this reason, superior brightness, resolution and color representation are needed.

When Mr. Momose put together his current team, his slogan was "achieving Hollywood-quality results in the shortest time possible." Rather than a "hard-oriented" approach, this was a case of extracting as much as possible of the creators' intention from the source material, and taking "soft" content to Hollywood-level quality—thus the need for high-spec equipment. As a result, "I think we're actually at a higher level than famous, top-grade Hollywood studios," says Mr. Momose. We can expect mediarte Entertainment Works to continue producing entertainment of the highest quality.