Case Studies Top
Three 120-inch wide rear projection screens cover the wall of the high-ceilinged showroom
"We are able to present all kinds of information to the public with
this system, including both still and moving images, and we have
the ability to project different images on each of the three screens
or one wide image on all three at once. I'm really glad we chose to
have this system installed," says Mr.
Tetsu Hamasaki, store manager of
Shinagawa Studio. It seems the ability
to make stunning presentations in the
newly developed district of Shinagawa
has been beneficial beyond his
expectations.HONMA GOLF is a company boasting unsurpassed
popularity among corporate executives. With an all-new
concept in mind, HONMA GOLF opened its flagship
Shinagawa Studio store with the goal of broadening its
customer base and raising its corporate profile even
further. Vivid, wide-screen images cast by this new store's
Panasonic projectors help to deliver a wide range of
information to the public.
HONMA GOLF's Shinagawa Studio brings to life an entirely new
concept never seen in a golf shop before. Rather than simply
selling golf clubs and other merchandise, it also offers a fitting
system capable of personally tailoring golf clubs to each individual
customer, a salon and golf school employing simulation
technology, and a full lineup of golf apparel, It also serves as a
"broadcast center" transmitting all kinds of golf-related information.
The wide-screen projections made possible by three Panasonic
PT-D5700L DLP™ projectors are essential to this innovative golf
emporium.
"When we first decided on the showroom design, we planned to use art panels for the wall," says Mr. Hamasaki, noting that the high ceiling created a dilemma regarding use of upper wall space. "While we were planning things out, the people at Wing Technical Support Ltd., who we hired to do this current system, recommended that we install a wide screen capable of displaying all kinds of information, rather than a fixed and unchangeable panel, and we decided to go with their suggestion." Mr. Hamasaki has been very impressed with the results of this decision.
"When we first decided on the showroom design, we planned to use art panels for the wall," says Mr. Hamasaki, noting that the high ceiling created a dilemma regarding use of upper wall space. "While we were planning things out, the people at Wing Technical Support Ltd., who we hired to do this current system, recommended that we install a wide screen capable of displaying all kinds of information, rather than a fixed and unchangeable panel, and we decided to go with their suggestion." Mr. Hamasaki has been very impressed with the results of this decision.
A wide screen made possible by edge blending that seamlessly links the three screens
Different images can be projected on each of the three screens
Shinagawa Studio mainly projects promotional videos (made at
the company's head office) for new clubs , up-to-date information
on reservations at the simulation golf school, and information about
sponsored golf programs. However, when there are events or
major tournaments taking place, the three 120-inch rear-projection
screens can be joined into one wide screen to show them. Mr.
Hamasaki says, "The greatest advantage of introducing this system
is the ability to broadcast information in a timely fashion." For
example, when a golf pro under contract with HONMA GOLF
places first in a tournament, it would take the company's head
office one or two weeks to produce a publicity poster, but at
Shinagawa Studio the news can be delivered on a large scale the
following day. "Operating the system is easy, and reports on
tournaments and titles in Golf Fairs can be created on an in-store
computer."
On weekdays, Shinagawa Studio opens at 10 a.m. and closes at
9 p.m. "We keep the images projected on the screens all day,
every day," says Mr. Hamasaki. Outside of days when special
events take place, images are projected every day for eleven
hours. "Except for having to exchange the lamps, which is to be
expected, we've had no problems and the picture is as crisp as
ever." With a dual-lamp optical system, the picture doesn't
disappear even if one lamp burns out-a setup ideal for operation
over extended periods of time. Also, because the surrounding area
is a new business district, the ability to deliver information to the
public in the evening is priceless. "The
screens can be seen quite clearly from the
Shinagawa Intercity complex across the
way, and they help to bring all kinds of
new customers into the store," says the
store manager. "Our data show that we get
more customers from outside the trading
zone than we had expected, including a
surprisingly high percentage of young
people." It's the innovative nature of the
store that's responsible for attracting a
wider range of customers, but we'd like to
believe the giant wide-screen projections
play a role in leading them to the store's
door.
Shinagawa Studio is becoming what could be called the "face of HONMA GOLF Co. Store manager Mr. Hamasaki says," I can clearly see that a wider variety of people are visiting the store, and the customer base is expanding beyond what has been the standard clientele of HONMA GOLF." According to him, the images projected on large-scale screens are playing a considerable role in announcing "the new HONMA GOLF" to the world.
On weekdays, Shinagawa Studio opens at 10 a.m. and closes at
9 p.m. "We keep the images projected on the screens all day,
every day," says Mr. Hamasaki. Outside of days when special
events take place, images are projected every day for eleven
hours. "Except for having to exchange the lamps, which is to be
expected, we've had no problems and the picture is as crisp as
ever." With a dual-lamp optical system, the picture doesn't
disappear even if one lamp burns out-a setup ideal for operation
over extended periods of time. Also, because the surrounding area
is a new business district, the ability to deliver information to the
public in the evening is priceless. "The
screens can be seen quite clearly from the
Shinagawa Intercity complex across the
way, and they help to bring all kinds of
new customers into the store," says the
store manager. "Our data show that we get
more customers from outside the trading
zone than we had expected, including a
surprisingly high percentage of young
people." It's the innovative nature of the
store that's responsible for attracting a
wider range of customers, but we'd like to
believe the giant wide-screen projections
play a role in leading them to the store's
door.Shinagawa Studio is becoming what could be called the "face of HONMA GOLF Co. Store manager Mr. Hamasaki says," I can clearly see that a wider variety of people are visiting the store, and the customer base is expanding beyond what has been the standard clientele of HONMA GOLF." According to him, the images projected on large-scale screens are playing a considerable role in announcing "the new HONMA GOLF" to the world.
Three PT-D5700L projectors are installed behind the screen.
Rear projection
The delivery rack sits in a corner of the store's office. Here, the store's own images can be easily created on a PC.
* Japanese model name for
PT-D5700L is TH-D5700L. 
