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Case Studies - Manufacturing (Design) / Panasonic Design Company

Motivation for Installation

Design Company has a total of nine branches worldwide. They work closely to develop highly unified designs for numerous product groups, and to create designs that meet local needs. They previously used a conventional videoconference system, and while it allowed them to hold meetings, it didn't let them actually examine designs, for which you have to meticulously study shapes, colours and textures. The only option for this kind of close examination was to have their designers travel back and forth. However, the need to rapidly create competitive global designs increased, and speedier, more detailed communication between the distant locations was essential. The company had also experienced how business travelling could be constrained by the effects of things like the influenza epidemic and other natural disasters. As a result, they took this as an opportunity to consider installing a high-resolution videoconference system that offered sufficient cost-performance while allowing them to examine highly detailed design points.

Design Company creates designs for Panasonic products. It has developed a wide variety of designs, in areas ranging from VIERA plasma TVs to LUMIX digital cameras, as well as the VIERA Link operating screen and environmentally friendly package designs. With associates in Japan, New York, London, Shanghai and Kuala Lumpur, the company is well situated to grasp the lifestyles and values of local customers in order to develop product designs that appeal to nearby volume zones, and to also create advanced global designs.

System Selection Points

The ideas of easily sharing sharp, clear images in real-time and holding comfortable conversations with no sound interruptions were extremely appealing. They also liked the ability to use a sub camera in design prototype confirmation meetings to clearly check even the shapes and textures of tiny parts. The fact that they were able to examine designs at a level that was previously impossible led to their decision to install the new system.

Smooth communication lets
everyone check details.

A sub camera enables clear,
detailed confirmation.

Installation Effect

Installing the HD Visual Communications System made it possible to share information on the shapes and textures of prototype product designs, so details could be confirmed by distant staff members in real-time. In order to get a feel for the scale and overall impression, the design teams work with actual, physical objects at first, then use the videoconference system from the second meeting onward. Connecting the two remote worksites has especially helped to activate collaboration by confirming the design's finished, three-dimensional appearance and being able to check the materials in detail without having to travel back and forth. In the past, meetings could be held only after photos and illustrations had been sent and confirmed by each worksite, so it was impossible to avoid time differences. Using strictly 2D materials, it was also difficult to examine and confirm three-dimensional details from a variety of viewpoints. The HD Visual Communications System lets everyone confirm the design samples, which greatly reduces the time needed for detailed checks, and enables designers to conduct highly comprehensive and effective examination meetings.

System Configuration and Operation (Example: Between Tokyo and New York)

Installed System

  • HD Visual Communications Unit (KX-VC500 + Special Microphone) ... 2 Units
  • HD Camcorder ... 1 Unit
  • Digital Video Camera ... 1 Unit
  • Plasma Display ... 2 Units