In order to select the systems and equipment for use in the ICU (Intensive Care Unit) of a hospital, it is necessary to hypothesise the actual flow and ease of use for coping with each medical case, and to conduct an ample number of simulations. So in 2011, Paramount Bed Co., Ltd. established the “Medical Design Studio” in Hongo, Tokyo, as a simulation space that meets the needs of various medical sites. The company considered the feasibility of studio utilisation, including use for remote hospitals, but a number of hurdles had to be passed. Because the systems and equipment for critical care, such as those in the ICU, are large in scale and highly complicated, they are difficult to move around. It is also difficult to adjust the schedules of the people who need to be involved in sales talks (doctors, nurses, technicians, etc.). And it is extremely hard to arrange for lecturers to handle training seminars. Under these circumstances, the application of an effective studio that doesn't include a travelling burden or other restrictions and enables authorised personnel to be involved from the reviewing stage was an urgent task.
Paramount Bed Co., Ltd. is a major Japanese medical and nursing-care product manufacturer. In addition to the Tokyo Head Office, the company maintains nine branch offices and two factories within Japan. In November 2011, the Medical Design Studio was established in Hongo, Tokyo, for strategic showroom applications. It serves as a place for proposing solutions for the equipment, systems, and information terminals of an acute setting centred on the ICU. Based on the "Local Showroom" concept instead of a conventional showroom, the HD Visual Communications System is actively used as a tool to eliminate the distance between the showroom and the sales discussion site.