Panasonic
Panasonic

未来創造研究所 - Panasonic Design - Panasonic未来創造研究所 - Panasonic Design - Panasonic

未来創造研究所 - Panasonic Design - Panasonic

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who we are

Unleash the Future &Bring Back the Cycle

Unleash the Future &Bring Back the Cycle

Modern society faces problems that it has artificially created. Mass production, mass consumption, food crises, health hazards, income inequality, energy shortages, and the list goes on. It is said that these issues have now become so complex that they are beyond mankind's capacity to solve them. We must reevaluate the way we perceive such obstacles and how we frame our questions.

To begin with, all things, including people and nature, possess great potential. We believe that unleashing this primal force and returning to a powerful cycle is the starting point toward the ideal we aim for.

Remove all constraints before adding value. Commit to restoring humanity and revering nature and Earth, with the assumption that existence itself has value.

Creating the future begins with designing standards for the well-being of people, society, and Earth.

現代社会が人工的に生み出した問題。大量生産・大量消費、食料危機、健康被害、貧困格差、エネルギー不足…。これらはあまりにも複雑化し、人類が持ち得る課題解決能力を超えてしまったと言われます。いま一度、課題の捉え方、問いのあり様を見直すべきでしょう。そもそも、人や自然などの万物は素晴らしいポテンシャルを秘めています。その本来の力を『解放』し、力強い『循環』に還ることが、目指す姿の原点になると私たちは考えいます。価値を加える前にあらゆる制約を取り除く。「存在そのものに価値がある」という前提に立ち、「人間性の回復」と「自然・地球への畏敬」に取り組む。人・社会・地球の豊かさの基準をデザインすることから、未来創造がはじまります。

Projects

Basic operational functions

Enabling continuous incubation<br>as an in-house organization
Enabling continuous incubation<br>as an in-house organization

R & D

Promoting design research to strengthen “future proposal capability”. Selected a wide range of themes, including next-generation values and the development of new business domains.

Project Promotion

Project entrusted by internal departments. We provide design consulting services based on a variety of specialized skills.

Knowledge management

Accumulates unique knowledge generated through project promotion. Promotes dissemination to other departments and application to new projects.

R & D
Promoting design research to strengthen “future proposal capability”. Selected a wide range of themes, including next-generation values and the development of new business domains.
Project Promotion
Project entrusted by internal departments. We provide design consulting services based on a variety of specialized skills.
Knowledge management
Accumulates unique knowledge generated through project promotion. Promotes dissemination to other departments and application to new projects.

ビジネスデザイン

BusinessDesign

新領域デザイン

New Field Design

UX&DXデザイン

UX and DXDesign

history

Institute of Future Design has grown our design and consulting capabilities to adapt to the change.

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Company Profile

Company Name
Institute of Future Design, Design HQ, Panasonic Corporation
Representative
Director Kazuhisa Watanabe
Establishment
1985
Location
Tokyo / Kyoto
Number of staff
36 (as of April 2022)
Business
Design Consulting work
Lifestyles and Business Research
Design development through internal and external co-creation

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