未来創造研究所 - Panasonic Design - Panasonic
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who we are
Unleash the Future &Bring Back the Cycle
Unleash the Future &Bring Back the Cycle
Modern society faces problems that it has artificially created. Mass production, mass consumption, food crises, health hazards, income inequality, energy shortages, and the list goes on. It is said that these issues have now become so complex that they are beyond mankind's capacity to solve them. We must reevaluate the way we perceive such obstacles and how we frame our questions.
To begin with, all things, including people and nature, possess great potential. We believe that unleashing this primal force and returning to a powerful cycle is the starting point toward the ideal we aim for.
Remove all constraints before adding value. Commit to restoring humanity and revering nature and Earth, with the assumption that existence itself has value.
Creating the future begins with designing standards for the well-being of people, society, and Earth.
現代社会が人工的に生み出した問題。大量生産・大量消費、食料危機、健康被害、貧困格差、エネルギー不足…。これらはあまりにも複雑化し、人類が持ち得る課題解決能力を超えてしまったと言われます。いま一度、課題の捉え方、問いのあり様を見直すべきでしょう。そもそも、人や自然などの万物は素晴らしいポテンシャルを秘めています。その本来の力を『解放』し、力強い『循環』に還ることが、目指す姿の原点になると私たちは考えいます。価値を加える前にあらゆる制約を取り除く。「存在そのものに価値がある」という前提に立ち、「人間性の回復」と「自然・地球への畏敬」に取り組む。人・社会・地球の豊かさの基準をデザインすることから、未来創造がはじまります。
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Projects
”noiful”, concept and vision design support
We support the concept and vision design of "noiful," a subscription service for rental housing. Starting with the future concept of inspiring society and people's lives through a not owning and quality lifestyle, we have developed a new world view, including the naming of the service and touch points.
Support for (MU) ROOM development and commercialization
This is a space solution for providing meditation programs through accommodation providers. The space control system makes it easier for guests to meditate with mist, light, sound, and aromas, and calculating medication scores with measurement devices allows beginners to easily enjoy a meditation experience. We have been engaged in all processes, including the development of concepts, creation of business models, space design, test supervision, and application development.
Smart Town construction
We participated in the Panasonic Smart Town construction projects in Fujisawa, Tsunashima, and Suita. During the projects, we engaged in a range of processes, including the development of concepts, negotiations with participating companies, drafting of town development guidelines, and planning and directing the construction of town management facilities.
Lifestyle media "q&d"
"q&d" is a new channel to communicate with young users. Our support ranges from website development to editorial desk operations. Our job involves content design focusing on "why" and the creation of a strategy to increase engagement with users.
Social implementation project for automatic delivery robots
For social implementation of automatic delivery robots, we will update the service to provide greater experience value by repeating demonstration tests in residential areas, including Fujisawa SST. Through this approach, we will develop future towns that incorporate robots.
Revalue Project, circular economy-oriented business model
We support the establishment of a business model that enables the selling of factory waste and non-standard parts to outside parties as well as upcycling. Instead of the conventional recycling of waste parts and materials, we develop highly sustainable resource recycling models that take advantage of the quality and shapes of materials in collaboration with external business partners.
Future vision from the MOON a workshop program for bouncing ideas off each other
We have developed a method for bouncing ideas off each other from the SPACE DESIGN SECTOR's concept that "You can foresee the future life on our planet by thinking about the space environment," created 100 lunar environment cards from a life perspective, and established a workshop program enabling children and adults to take action.
Research and insight activities
We discover insights through market analysis focusing on design thinking and customer behavior observation research. We support operations, including customer relations, product planning, marketing, and service design.
New universal design
We have completely revamped our website for disseminating information aiming to create a society in which different individualities are respected and people can do what they want to do. By conducting a survey of visually impaired people, we have improved information accessibility and created pages to search for products by visual, hearing, and tactile disabilities.
Design Consulting
Institute of Future Design is the internal design consulting
department in
Panasonic specialized in the new business
and growth strategy projects.
Basic operational functions
R & D
Promoting design research to strengthen “future proposal capability”. Selected a wide range of themes, including next-generation values and the development of new business domains.
Project Promotion
Project entrusted by internal departments. We provide design consulting services based on a variety of specialized skills.
Knowledge management
Accumulates unique knowledge generated through project promotion. Promotes dissemination to other departments and application to new projects.
ビジネスデザイン
BusinessDesign
新領域デザイン
New Field Design
UX＆DXデザイン
UX and DXDesign
history
Institute of Future Design has grown our design and consulting capabilities to adapt to the change.
Company Profile
- Company Name
- Institute of Future Design, Design HQ, Panasonic Corporation
- Representative
- Director Kazuhisa Watanabe
- Establishment
- 1985
- Location
- Tokyo / Kyoto
- Number of staff
- 36 (as of April 2022)
- Business
-
Design Consulting work
Lifestyles and Business Research
Design development through internal and external co-creation
access
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Tokyo Office
105-00131-17-14 Hamamatsucho, Minato-ku, Tokyo
Hamamatsucho Building 6F- [ Nearest Station ]
-
JR Hamamatsucho Station, 10 min. walk from North
Exit.
Subway Toei Asakusa Line, Daimon Station, Exit A2, 7 min. walk
Toei Oedo Line Daimon Station 7 min. walk from Exit A2
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Kyoto Office
- [ Nearest Station ]
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Hankyu Kyoto Line Karasuma station 4 minutes by
walking
Kyoto City Subway Karasuma Line Shijo station 5 minutes by walking