- Business development and manufacturing
- Sales promotion Marketing
- Corporate strategy Branding
Designed a program to create a vision for 10 years from now using next-generation technology, and built an ideal vision for 10 years in the future based on our proprietary future trend information and the goals of team members.
Sharing future trends with the team
- We gave a talk to participants on predictions of future trends 10 years from now (society/technology/values) based on our exclusive data to share background knowledge
- We surveyed team members’ goals and visions for the future using the pro action café method
Creating ideas from future trends and goals
- We combined 10-year predicted trend keywords and team members’ goals to create future vision ideas
- Members shared their goals and future vision ideas in storyboard pitch format (investor presentation method)
Visualizing the future 10 years from now
- We used promising ideas to create a sheet summarizing a vision of Panasonic 10 years in the future. Visualization using a map and illustrations contributed to propagating the future vision throughout the company and strengthening its appeal.
Robotics development for
the commercialization phase
We provide comprehensive consulting to build uniquely Panasonic robotics, from examining market introduction scenarios to manufacturing production prototypes.
an appliance and service
business using IoT and the cloud
This new food appliance and service project makes full use of IoT and the cloud. We supported commercialization of this new appliance and ingredient delivery service with a coffee roasting theme. We aimed to develop an innovative business model to provide a new experience of enjoying a truly great cup of coffee.
With the strong base in web marketing, we provide consultancy in all areas related to web, search and social. We also support our regional headquarters driving their regional digital marketing strategies.