- Business development and manufacturing
- Sales promotion Marketing
- Corporate strategy Branding
We provide comprehensive consulting to build uniquely Panasonic robotics, from examining market introduction scenarios to manufacturing production prototypes.
Creating market introduction scenarios
- We perform market trend analysis, needs surveys, and local interviews, identify target markets from analysis of conditions, and create deployment scenarios.
Generating ideas in co-creation workshops
We hold participatory workshops with technicians, designers, and users. We combine multiple brainstorming methods to select new development elements and consider new ideas.
- Framework: MECE overview of theme target area
- Break the Bias: ideation method that defies stereotypes
- Product cone: clarify customer values and dig deep into concept
- Business model: visualize business structure using BMC
- Rapid prototyping: make idea “touchable” on the spot
Prototype development predicting usage scenarios
We support prototype development to visualize value that no one has ever experienced before to accelerate new business.
We provide support in a variety of processes, from rapid prototyping to exterior CAD.
- Exterior/operation interface design
- Proposing structures/materials considering technical conditions
- Extracting issues and examining improvements through user experiential evaluation
an appliance and service
business using IoT and the cloud
This new food appliance and service project makes full use of IoT and the cloud. We supported commercialization of this new appliance and ingredient delivery service with a coffee roasting theme. We aimed to develop an innovative business model to provide a new experience of enjoying a truly great cup of coffee.
With the strong base in web marketing, we provide consultancy in all areas related to web, search and social. We also support our regional headquarters driving their regional digital marketing strategies.
In-depth direction for
brand vision presentation
We perform comprehensive direction for building brand communication locations such as international exhibitions and corporate showrooms, from concept proposal to display planning, design, and on-site setup.