- Business development and manufacturing
- Sales promotion Marketing
- Corporate strategy Branding
This new food appliance and service project makes full use of IoT and the cloud. We supported commercialization of this new appliance and ingredient delivery service with a coffee roasting theme. We aimed to develop an innovative business model to provide a new experience of enjoying a truly great cup of coffee.
Creating a totally new coffee experience
An appliance that provides a superb experience, meticulously selected ingredients, and a roaster profile that brings out the best flavors: The Roast provides all these for the total ultimate coffee experience. We participated in this project from supporting vision and concept development to propelling the commercialization process based on service experience design.
Support for commercialization process
We provided direction support for each process, from service planning to commercialization.
- User survey support
- Service overall process design support
- UI/UX direction support
- Smartphone app creation support
Branding design and sales support
- Support for branding strategy creation through related service experiences, including device, coffee bean sales, and app user experiences.
- Support for building a sales promotion strategy
With the strong base in web marketing, we provide consultancy in all areas related to web, search and social. We also support our regional headquarters driving their regional digital marketing strategies.
In-depth direction for
brand vision presentation
We perform comprehensive direction for building brand communication locations such as international exhibitions and corporate showrooms, from concept proposal to display planning, design, and on-site setup.
Developing a future vision
creation workshop method
Designed a program to create a vision for 10 years from now using next-generation technology, and built an ideal vision for 10 years in the future based on our proprietary future trend information and the goals of team members.