In-depth direction for brand vision presentation

  • R&D
  • Business development and manufacturing
  • Solutions
  • Sales promotion Marketing
  • Corporate strategy Branding

We perform comprehensive direction for building brand communication locations such as international exhibitions and corporate showrooms, from concept proposal to display planning, design, and on-site setup.

Building corporate showrooms

Participated from the project startup stage in building of Panasonic Center Tokyo and Osaka to communicate Panasonic business concept and strengthen interactions with a variety of stakeholders.

  • Concept proposal, display theme/technology selection
  • Display scenario/method planning
  • Display/system/content creation direction
  • Operation scenario design and execution advice

Supporting future concept exhibitions

We comprehensively handle outward-facing communication of Panasonic’s next-generation technology, future vision and many other future concepts, from examining product and service vision to communication and public relations.

We use exhibitions as an opportunity to embody our future concepts and accelerate technology development and commercialization

  • Proposing display concepts
  • Considering product and application vision and visualizing concept
  • Display manufacture/installation direction
  • PR strategy/operations planning
  • Digital communication planning (building sites and creating content)

Examples of past exhibition support

  • IFA (Berlin)
  • CES (Las Vegas)
  • SXSW (Austin, Texas)
  • International Robot Exhibition
  • International Home Care & Rehabilitation Exhibition
  • Good Design Exhibition
  • International Conference for Universal Design

And more