- Business development and manufacturing
- Sales promotion Marketing
- Corporate strategy Branding
We perform comprehensive direction for building brand communication locations such as international exhibitions and corporate showrooms, from concept proposal to display planning, design, and on-site setup.
Building corporate showrooms
Participated from the project startup stage in building of Panasonic Center Tokyo and Osaka to communicate Panasonic business concept and strengthen interactions with a variety of stakeholders.
- Concept proposal, display theme/technology selection
- Display scenario/method planning
- Display/system/content creation direction
- Operation scenario design and execution advice
Supporting future concept exhibitions
We comprehensively handle outward-facing communication of Panasonic’s next-generation technology, future vision and many other future concepts, from examining product and service vision to communication and public relations.
We use exhibitions as an opportunity to embody our future concepts and accelerate technology development and commercialization
- Proposing display concepts
- Considering product and application vision and visualizing concept
- Display manufacture/installation direction
- PR strategy/operations planning
- Digital communication planning (building sites and creating content)
Examples of past exhibition support
- IFA (Berlin)
- CES (Las Vegas)
- SXSW (Austin, Texas)
- International Robot Exhibition
- International Home Care & Rehabilitation Exhibition
- Good Design Exhibition
- International Conference for Universal Design
Developing a future vision
creation workshop method
Designed a program to create a vision for 10 years from now using next-generation technology, and built an ideal vision for 10 years in the future based on our proprietary future trend information and the goals of team members.
Robotics development for
the commercialization phase
We provide comprehensive consulting to build uniquely Panasonic robotics, from examining market introduction scenarios to manufacturing production prototypes.
an appliance and service
business using IoT and the cloud
This new food appliance and service project makes full use of IoT and the cloud. We supported commercialization of this new appliance and ingredient delivery service with a coffee roasting theme. We aimed to develop an innovative business model to provide a new experience of enjoying a truly great cup of coffee.