Basic operational functions
R & D
With the customer-centric future predictions, we accumulate original insights and data through “Lifestyle research”, “Business research” and “Media research”.
We engage in various projects based on the requests from various internal departments in Panasonic group.
We provide consulting and design support with our accumulated knowledge and insights.
We develop our original knowledge gained through our engagement in various projects which will be further leveraged on next projects.
Enabling continuous incubation
as an in-house organization
We conduct our original lifestyle research, based on which we propose future concepts and communicate research results within and outside the company
We develop use case ideas, build prototypes and also engineering designs
New business development consulting
Rooted from social issues and trends to create new business models and products from a design thinking process
Social and industry survey
We conduct various survey and analyze them with external partners to explore business opportunities
B2B solutions consulting
We propose next-generation eco systems and new business ideas by taking a deeper look into social issues and B2B company issues.
City development and exhibitions
We provide total direction service in various space planning projects ranging from Panasonic corporate exhibitions and CRE strategy as well as on-site installations.
B2C marketing analysis
We provide consulting services in CRM, VOC and marketing analytics.
Digital marketing consulting
With the strong base in web marketing, we provide consultancy in all areas related to web, search and social.
We support our regional headquarters driving their digital marketing strategies.