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Fujisawa Sustainable Smart Town We are developing a pioneering model of a future town that is sustainably evolving through living ideas.

Problems with town development

Sustainable and disaster-proof eco town development

Since the Great East Japan Earthquake, there has been utilizing the photovoltaic power generation systems and storage batteries and increasing demand for the building of disaster-resistant, safe, peaceful and eco-friendly towns. The goals of the Fujisawa Sustainable Smart Town is to create a sustainable town where making the most of the blessings of nature and promoting local production for local consumption. Moreover, we aim to realize a safe, peaceful life for residents by linking and using electricity and information networks. We need to create practical measures to achieve these goals.

FujisawaSTT Fujisawa City

Working with Fujisawa City and its eleven partner companies [Accenture, Dentsu Inc., Mitsui Fudosan Group (Mitsui Fudosan Co., Ltd, Mitsui Fudosan Residential Co., Ltd.) , Mitsui & Co., Ltd., Nihon Sekkei, Inc., Nippon Telegraph and Telephone East Corporation, ORIX Corporation, PanaHome Corporation, Sumitomo Mitsui Trust Bank, Limited, Tokyo Gas Co., Ltd. in alphabetical order], Panasonic aims to open Fujisawa SST in spring 2014 and to create a smart town through the concerted efforts of local government, businesses, and residents.


Bringing energy to life based on a new concept, specifically actual lifestyles

Panasonic’s vision is to become a Green Innovation Company, achieving both business growth and environmental contributions. As part of its efforts to make this vision a reality, as a business owner, Panasonic is now promoting the development of Fujisawa SST. In this project, a new concept and process will be adopted to build the town by designing spaces first with a primary focus on services based on people’s lifestyles and creating an optimal smart infrastructure. In Fujisawa SST, Panasonic will offer its unique solutions from an Eco & Smart perspective by providing eight smart services that will comprise five categories for smart lifestyles (energy, security, mobility, healthcare, and community), plus club service, finance, and asset management. With bringing energy to life for residents as the town concept, we will provide services that enhance people’s lives with photovoltaic power, security, mobility, community, and healthcare. Furthermore, a town management company will be established to provide all stakeholders with one-stop services. A new scheme will be put in place to enable the town to continually evolve by supporting the development of a community that can create new value in daily life and by incubating new services based on feedback from residents and through industry-government-academia collaboration. The unparalleled town building, where as many as 1,000 families will live, will serve as a new business model both within Japan and overseas.

Virtual reality is used to review the townscape.*The picture is the artist’s conception.

Virtual reality is used to review the townscape.
*The picture is the artist’s conception.

This town’s design is based on three lifestyle layers.

This town’s design is based on three lifestyle layers.
Our goal is to create a sustainable smart town that incorporates the blessings of nature into an Eco & Smart lifestyle.

Eight smart services “bringing new energy” for people.

Fujisawa Energy

Managing local energy generation for “self-creation and self-consumption of energy”, using a hybrid of natural energy and advanced technologies, including energy-creation, energy-storage, and energy-saving technologies

Smart energy management throughout the entire home through an Energy Creation-storage Linked System for the Home and SMARTHEMS™

Fujisawa Security

Ensuring safe and secure living through a new security service called “virtual gated town”

Town security

Fujisawa Mobility

Providing total mobility lifestyles that enable non-driving residents to become more active, and drivers to become more eco-friendly

Total mobility service linking electric vehicles, EV bikes, and electric-assisted bicycles

Fujisawa Community

Providing necessary information via a one-stop portal site and supporting community life, enabling residents to join person-to-person networks and enjoy greater connection with the community

A range of helpful services, including the confirmation of household energy consumption and reservations for mobility service

Fujisawa Healthcare

Providing lifestyles that help residents to improve their health and beauty

Fujisawa Finance

Providing a variety of financial support mechanisms according to life stage

Fujisawa Club Service

Providing communication support services accessible also to people working in this town and visitors

Fujisawa Asset Management

Sustainably providing environmentally-conscious services, such as town greening

*All photos, illustrations, and figures are samples.

*Products shown here may not be available depending on the country or region.

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