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Hands-on Innovation.

What will life be like in the future?
And what purpose will design have?
At Panasonic Design, asking such questions helps to reveal what people today are seeking, and challenges us to develop uniquely creative solutions through what we call "Hands-on Innovation."

Ever since Panasonic was founded, as an appliance and electronics manufacturer we have been making products that transform people's lives. The deep insight that we developed into consumer needs taught us the power of taking a hands-on approach to design. This design DNA will continue to inspire innovations that benefit society far into the future.

“Hands-on Innovation” expresses the essence of how we will continue to serve the global community for the next 100 years.
Our aim is to use our unmatched range and depth of expertise to help shape a better life and a better world.
Panasonic Design — solutions for the next century.


Panasonic Design Philosophy Future Craft

"Through dedication and thoughtful consideration for people and the environment,
our visionary designs connect us to a brighter future.
Attention to detail and refined craftsmanship are inherent in all Panasonic products
- this is the 'Future Craft' philosophy."

  • Aspiration
    • ・Create provocative, bold, attractive designs with an emotional connection, by honing in on the essence and characteristics of the product.
    • ・Utilize advanced, ecological technologies in a revolutionary, easy-to-understand way
    • ・Provide a vision for the future to enhance people's lives.
  • Craftsmanship
    • ・Select the best materials and processes for a refined design.
    • ・Perform best design practices through attention to detail.
    • ・Create excellence in harmony with the surroundings.
  • Human Focus
    • ・Commit to safety and integrity.
    • ・Thoroughly consider all users.
    • ・Focus on the user perspective to create products that are highly useful and easy to use.
  • One with the Earth
    • ・Use the most eco-friendly materials and sustainable processes.
    • ・Innovate products that are easy to recycle and long lasting.
    • ・Add value to users' lives, while reducing the impact on the environment.