Future Craft

“We create ambient solutions, That are always most appropriate
for you. By anticipating the behaviours of people.”
At Panasonic Design, we are committed to crafting a better Being

Committed to
crafting a better Being

What Panasonic Design values

We create ambient solutions,
That are always most appropriate for you.
By anticipating the behaviours of people.

This idea underlies the originality nurtured through Japanese culture and
the sensitivity that we have naturally cultivated.

As the world undergoes drastic changes and values diversify,
we have carefully planned the development of an affluent lifestyle and society
shaped by valuable experiences and created relevant forms and spaces.

We want to value lifestyles and society,
where everyone can experience a state of bliss when least expected
through our efforts to pay attention to subtle details,
naturally incorporate sought-after features in the environment, and
continue addressing a variety of changes.

In pursuit of the future stretching beyond the spectrum of our activities,
we want to continue carefully and faithfully creating
precious and healthy lives for everyone.

Panasonic Design will steadily create a future
with the spirit of craftsmanship in mind,
placing people’s happiness above all else.

Respond to people’s feelings, observe society, and
committed to crafting a better Being.
This is the essence of Panasonic Design.

Story of Future Craft

Respond to people’s feelings, observe society, and
Committed to crafting a better Being.
Here is the design philosophy of Panasonic, Future Craft.