ABOUT

FUTURE LIFE FACTORY is a studio in Panasonic Design specialized in Design R&D. We are rethinking the question: What will living well mean in the future? And we are bringing the answers to life, following wherever the ideas may lead. Our approach is not just about solving people's problems or developing conventional products with the latest technology. We take a creative approach, based on human values and social issues, and apply our insights to mold a vision of the future. We actively engage in cross-industry collaboration including with educational institutions, fostering a diverse range of perspectives, to explore the potential of emerging business models and contemplate how we will live in the future.