Creating a Better
Lifestyle for Everyone
"Fill the World
with Quality Products"
"Fill the world with quality products, Make them as abundant as water, available to everyone"
This is the vision of the founder Konosuke Matsushita, and is called Tap Water Philosophy.
The vision is the basis of Panasonic as well as our DNA which is passed down without any change.
We have focused on people’s lives for more than 100 years.
Our business expands from individual products, such as home appliances and electronic devices,
to comfortable homes and town development.
For creating safer, more convenient, and more comfortable lifestyles to everyone.
Creating Comfort
from Users' Perspective
We analyze user-friendliness and psychological response to create better products and spaces.
Scientifically evaluating usability by using ergonomics and psychological knowledge.
Capable of quantifying subjective perceptions like brightness by our unique measurement.
Ensuring reliability through comprehensive durability tests in extreme conditions.
Supporting Quality Construction
from Builders' Perspective
We deliver thorough support for construction sites, including environmental simulations and construction work reduction.
Designing products that minimize errors on site and ensure fast construction work.
Realizing easy and durable construction with standardized equipment regardless of the installer's skill level.
Supporting space design and decision-making by a full-scale VR simulation and BIM.