Panasonic Launches New LED Lighting Products for Homes and Lighting Planning Consultation Services in Indonesia

Jakarta, Indonesia ? PT. Panasonic Gobel Eco Solutions Sales Indonesia today announced full-scale development of LED lighting products for homes, starting with 41 new models this September.

Against the backdrop of rapid economic growth in Indonesia, electrical demand and consumption are on the rise. Achieving energy efficiency is vital. Panasonic's wide range of LED lighting products enables consumers to lower their energy consumption without compromising comfort level.

The 41 new models consist of four Large Ceiling Light models, 11 Compact Ceiling Light models, two Chandeling (chandelier-like decorative ceiling light) models, four Down Light models, four Line Light models and 16 Bracket models. Through its wide variety of lighting products, Panasonic is better able to cater and meet consumer demands.

"Panasonic is one of the world leaders in the lighting business, with product sales reaching 300 billion yen (33.5 trillion IDR) globally. Sales of LED lighting products account for approximately one-third of that amount. By taking advantage of the technology in Japan, Panasonic hopes to contribute actively to the lighting industry in Indonesia and continuously expand its product line up. We plan to develop high-quality LED lighting products that are both safe and reliable. We hope that through our technology and products, we are ultimately able to improve electric power conditions in Indonesia,? commented Mr. Manabu Takeda, Director of Panasonic Interior Lighting Business Unit.

In line with the launch of new LED lighting products, Panasonic rolled out lighting planning consultation services in the country. The service offers lighting designs tailored to each customer, meeting his or her interior design requirements when constructing a new house or remodeling a house. Lighting consultants from Panasonic's authorized LED lighting dealers will suggest customised lighting layouts that can be incorporated into architectural drawings of the house and subsequently, select suitable lighting fixtures.

Mr. Makoto Miyajima, President of PT. Panasonic Gobel Eco Solutions Sales Indonesia, said, "Panasonic has a solid track record of creating over 200,000 residential lighting plans a year in Japan. We can leverage this to offer customised lighting plans that best suit Indonesia's living environment. The service targets home owners, interior designers and architects. It is a service that not only promotes sophisticated and higher grade lighting environment, but also energy conservation through the use of energy efficient Panasonic LED lighting products.?

Panasonic authorised dealers have opened three lighting shops in Jakarta which gives customers the opportunity to evaluate different lighting plans. A simulation room in each lighting shop allows visitors to view the different lighting effects of the various types of lighting fixtures and installation options provided. Panasonic plans to increase the number of these authorised shops in Indonesia so as to enable more people to have access to its LED lightning fixtures and lighting planning consultation services.

Ms. Stephani Julia Asri Wida Kirana, Assistant Executive of Interior Lighting Division, said, "Panasonic is the first company in Indonesia to integrate a simulation room within a lighting shop, allowing customers to experience first-hand, the different lighting effects in order to effectively customise lighting plans for residences. These services and products will assist us to speed up the acceptance of LED lighting fixtures in Indonesia.?

Information on Panasonic Concept Shops:

About Panasonic Corporation

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.

About Panasonic Gobel Eco Solutions Sales Indonesia

PT. Panasonic Gobel Eco Solutions Sales Indonesia is a sales and service company of electrical construction materials in Jakarta. Panasonic has 10 groups of its business units in Indonesia, including: PT. PESGMFID (Panasonic Gobel Eco Solutions Manufacturing Indonesia), PT. PESGSID (Panasonic Gobel Eco Solutions Sales Indonesia), PT. PGI(Panasonic Gobel Indonesia), PT. PECGI (Panasonic Gobel Energy Indonesia), PT. PHCI (Panasonic Healthcare Indonesia), PT. PMI (Panasonic Manufacturing Indonesia), PT. PIDID (Panasonic Industrial Devices Indonesia), PT. PESMID (Panasonic Mitra Eco Solutions Indonesia), PT. PSECB (Panasonic Shikoku Electronic Batam), and PT. PESLID (Panasonic Lighting Indonesia). Currently Panasonic in Indonesia is one of the most well-known electronic producers that sells Plasma TV, camera, AC, refrigerator, washer, beauty products, electrical construction materials, and other innovative products. For more information, please visit www.panasonic.co.id