Future Life with Noasobi
Snow Peak USA × FUTURE LIFE FACTORY
Since ancient times, our lives have been full of gratitude to nature as well as enjoying its
bounty.We also recognized and expressed that we are a part of nature.
However, in today's urban life, we have lost our appreciation for nature, and we are avoiding contact with nature in favor of a comfortable and safe life for us.
To realize again that we are part of nature, we need to touch nature, to know its complexity, to learn and to love it.
To create a sustainable future that is friendly to nature.
We hope that this event will be such an opportunity.
Mar. 17 - 19, 2023
In this project, we have combined Snow Peak's business concept of "Noasobi" with Panasonic's expertise in the field of lifestyle, to develop a range of tools that updates and reconnects the relationship between nature and people using technology. This has led to the creation of a new concept called "Reconnecting Cycle" which represents the core of our project. We are excited to introduce these innovative tools and to contribute to a more sustainable future where nature and technology can work hand in hand.